#15 Ruth Farrell - Global Marketing Director at Eastman NaiaTM (cellulosic yarn)

This week we are meeting with Ruth Farrell, she is Global Marketing Director at Eastman NaiaTM. Made with sustainably sourced wood, Eastman NaiaTM cellulosic yarn brings the richness of nature to comfortable and effortlessly luxurious fabrics. With full traceability from tree to yarn, NaiaTM is made by Eastman in the U.S.A. with the highest safety, social, and environmental standards. Eastman’s closed-loop production process for NaiaTM allows recycling and reuse of safe solvents and water, resulting in a yarn with a low environmental impact. Eastman is committed to collaborating with partners to collectively build a more sustainable fashion industry. Designers can be comfortable choosing NaiaTM. It transforms into luxurious, soft, and easy-to-care-for fabrics, giving designers more freedom and choice. With Eastman NaiaTM cellulosic yarn, you don’t have to compromise.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Ruth presents herself and Eastman 01:36 What is Naïa and cellulose yarn? 02:15 What does sustainable fashion mean according to Ruth? 03:00 Does Eastman has always been into this sustainable strategy? 04:05 What is the difference between conventional and sustainable cellulose yarn? 05:11 Where does Eastman source its row material? 06:20 What they will be presenting next February at PV? 07:25 What is Ruth favorite one? 08:30 What is the fonction of those yarn and fabric 09:30 What should we trust when it comes to certification? 12:20 What are Naïa biggest challenges in the coming years? 13:40 Is it much more expensive than conventional products? 14:40 What does she want to close the door to in our industrie? 15:05 What does she look at to get inspired? 15;46 What is the last piece of cloth she bought 16:15 Who she would like to listen to in this podcast? KEY LEARNINGSI see sustainability as something that has to take into account the entire supply chain and the lifecycle of the fiber, of the fabric and of the garment. The biggest challenges is making sustainability accessible to everybody. That is the challenge for us all. And there is going to be a lot of collaboration needed for that. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.