EPISODE · Jul 9, 2025 · 7 MIN

#15 Scams

from New Zealand's Financial Market's Authority Podcasts · host Financial Markets Authority NZ

In this episode of 5 Minutes with the FMA, host Chris Daniels is joined by Regulatory Services Advisor Elizabeth Asmerom Esfahan to unpack the latest trends in investment scams targeting New Zealanders.Elizabeth sheds light on the evolving tactics scammers are using from fake comparison websites to impersonation via text and messaging apps. They discuss AI, where deepfake videos and automated scam networks are making fraud more convincing than ever.Learn why scams are no longer small-time operations but large-scale international businesses and how the financial industry and individuals alike can push back. From protecting your company’s online presence to doing personal due diligence before investing, this episode is packed with insights on staying safe in a shifting digital landscape.

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#15 Scams

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