16. Answering the toughest questions we get asked about marketing

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------What happens when two marketers try to “gotcha” each other with tough questions? Minimal prep, very few notes… just sweat, anxiety, semi-malicious intent, and a few (hopefully decent) analogies.That’s exactly what went down in Episode 16.Here are a few of the questions we threw at each other (and a sample of the analogies we leaned on):💸 How do you measure the ROI of content?Like an investment account: slow at first, then compounding until the dividends keep paying out.🎣 Does coworking sell itself, or do you need marketing?You can’t manufacture demand. You can only capture it. It’s like fishing: if you go to where the fish are already at, you’re more likely to get a bite.🎹 Why hire a content agency in the age of AI?AI is like a piano that can play any note. You still need a musician to write a great song.🧭 Why is a dialled-in strategy essential (vs. random tactics)?Resources are finite. You don’t want to be “doing marketing” without a market. A strategy helps you allocate your efforts to get the maximum payoff. 🍝 If content is “subjective,” how do you know if it’s good?Like a restaurant: people return, bring friends, and leave great reviews when it hits. Bonus note: you need to have a niche. If you go to an Italian restaurant and they only serve curry, it might not hit the mark.📍 How much of occupancy is marketing vs. location?Location matters, but being the best-kept secret doesn’t fill offices. Strategy + visibility turn a good product into one people can discover and purchase.📧 If you could only pick one channel, which one?Email. It’s like getting a phone number at a bar. You have to put your best foot forward in order to earn it, but once you have it, you’ve got a direct line open with someone who’s expecting to hear from you.🚫 What’s the most overrated tactic—and what “wisdom” should operators ignore?We call out the budget-drainers and the advice that sounds good but doesn’t move the needle.Also, the ongoing analogy arms race is heating up as Taylor finally tries to catch up to Kevin’s game. Results may vary. We’ll let you be the judge.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.