16. Michelle Vaeth: Play your Position

How do we handle crisis communications during COVID-19? You are about to hear the alumni relations perspective from Michelle Vaeth, Associate Vice President for Alumni Affairs at Cornell University. Drawing on her long previous Procter and Gamble experience, Michelle shares mantras that help her during crisis, defines the difference between regular communication and crisis communication, offers best practices and she reminds us to always do the right thing. She is dynamic and reassuring about the planning and strategy we CAN control for our external and internal outreach during COVID-19.