#162 - Your Yearly Agency Check-Up: Benchmarking

In this episode of Business Refocused, Lindsay and Carey focus specifically on benchmarking and why it might be the most underutilized tool in an agency owner’s toolbox.A lot of owners think benchmarking is just a “nice to have” report. In reality, it is a financial health check. It gives you a clear, unbiased look at how your agency stacks up against others your size and where you may be off without realizing it.They walk through what benchmarking actually uncovers, including:Whether your compensation structure is in line with industry standardsIf your profitability is truly strong or just looks strong on the surfaceHow retention impacts long-term growth more than new business doesWhether your revenue per employee and spread support sustainable scalingWhy misclassified expenses can distort how healthy your agency really isThey also talk about why benchmarking is especially important for agencies planning internal transitions, acquisitions, or long-term growth. You cannot improve what you do not measure, and you cannot confidently scale what you do not understand.Connect with us: Follow AgencyFocus for more conversations that help agency owners build clarity, confidence, and long-term value. Learn more at https://agency-focus.com/Show previously named Insurance Refocused