EPISODE · Feb 11, 2017 · 46 MIN
165 Mojca Marš: All About Facebook Ads
from WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups · host Jonathan Denwood & Kurt von Ahnen
Social media consultant Mojca Marš returns to tell us all about Facebook ads and why they are so effective. http://superspicymedia.com/ ============= Table of Contents for Episode 165 0:00 Podcast Intros 2:53 What things is Mojca applying in her business that's allowing her to double her income from last year? 4:34 Why Mojca recommends Facebook ads above other social media lead generation channels. 6:20 The reason you would want to invest in Facebook advertising for content promotion. 8:26 What is the Facebook Pixel? And why should you have that on your website? 13:14 More on pay-per-actions in Facebook advertising. 14:39 What you need to know about boosting posts on Facebook. 19:11 Did you know that you can import your email list to Facebook and create a Custom Audience from that? 21:38 You can also create a lookalike audience from that uploaded email list. 22:54 Some useful information about Lead Ads on Facebook. 28:35 What are some of the resources that Mojca recommends for Facebook training (outside of Super Spicy Media)? 32:36 The value of testing different ad campaigns on Facebook, and predicting campaign success. 35:14 Should you use long form content in Facebook campaigns? 37:54 Whats a good guideline for the text on image ratio? 40:51 Podcast outros and where to find Mojca on the web. Mojca's email course on Facebook advertising: http://superspicymedia.com/fbads/ Mojca Marš on Twitter: https://twitter.com/mojcamars =================== Links mentioned during the show: AdEspresso Academy https://adespresso.com/academy/ 039/040 WP-Tonic: Jon Loomer Interview Part 1 & 2 https://www.wp-tonic.com/podcast/jon-loomer-long-game-part-1/ https://www.wp-tonic.com/podcast/040-wp-tonic-jon-loomer-interview-part-2/ Leadpages Facebook Advertising Course https://lps.leadpages.net/facebook-advertising-course/ =================== Liquid Web is offering a 33% discount for 6 months on managed WordPress hosting for our viewers. Head over to https://www.liquidweb.com/wordpress and use the code WPTONIC33 at checkout for your 33% discount. =================== Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/ =================== Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 =================== WP-Tonic is both a WordPress development and maintenance shop, and the publisher of a weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.
What this episode covers
Social media consultant Mojca Marš returns to tell us all about Facebook ads and why they are so effective. http://superspicymedia.com/ ============= Table of Contents for Episode 165 0:00 Podcast Intros 2:53 What things is Mojca applying in her business that's allowing her to double her income from last year? 4:34 Why Mojca recommends Facebook ads above other social media lead generation channels. 6:20 The reason you would want to invest in Facebook advertising for content promotion. 8:26 What is the Facebook Pixel? And why should you have that on your website? 13:14 More on pay-per-actions in Facebook advertising. 14:39 What you need to know about boosting posts on Facebook. 19:11 Did you know that you can import your email list to Facebook and create a Custom Audience from that? 21:38 You can also create a lookalike audience from that uploaded email list. 22:54 Some useful information about Lead Ads on Facebook. 28:35 What are some of the resources that Mojca recommends for Facebook training (outside of Super Spicy Media)? 32:36 The value of testing different ad campaigns on Facebook, and predicting campaign success. 35:14 Should you use long form content in Facebook campaigns? 37:54 Whats a good guideline for the text on image ratio? 40:51 Podcast outros and where to find Mojca on the web. Mojca's email course on Facebook advertising: http://superspicymedia.com/fbads/ Mojca Marš on Twitter: https://twitter.com/mojcamars =================== Links mentioned during the show: AdEspresso Academy https://adespresso.com/academy/ 039/040 WP-Tonic: Jon Loomer Interview Part 1 & 2 https://www.wp-tonic.com/podcast/jon-loomer-long-game-part-1/ https://www.wp-tonic.com/podcast/040-wp-tonic-jon-loomer-interview-part-2/ Leadpages Facebook Advertising Course https://lps.leadpages.net/facebook-advertising-course/ =================== Liquid Web is offering a 33% discount for 6 months on managed WordPress hosting for our viewers. Head over to https://www.liquidweb.com/wordpress and use the code WPTONIC33 at checkout for your 33% discount. =================== Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/ =================== Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 =================== WP-Tonic is both a WordPress development and maintenance shop, and the publisher of a weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.
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165 Mojca Marš: All About Facebook Ads
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