168. Stop Obsessing Over Vanity Metrics and Start Tracking What Pays the Bills

EPISODE · Nov 11, 2025 · 12 MIN

168. Stop Obsessing Over Vanity Metrics and Start Tracking What Pays the Bills

from Small Business Savvy | Web Design, Systems, and Marketing · host Kristen Doyle, TPT seller, SEO coach, and web designer

I’m all for data-driven decisions, but tracking every download and view? Hard pass. In this episode, I’m breaking down why digital product sellers and service providers don’t need to obsess over endless content stats and what to focus on instead to actually move the needle. We’ll explore the difference between vanity metrics and meaningful engagement, the handful of numbers I track (surprise: not subscriber count), and how simplifying led me to better sales. Plus, you’ll walk away with one simple action step to identify the only metric that matters most for your business right now. If you’re ready to ditch the spreadsheet overload and make real connections with your audience, this one’s for you!00:42 – The real purpose your content serves if you’re selling digital products or services03:33 – Key engagement metrics to track for digital sellers, and why quality beats quantity06:38 – The truth behind vanity metrics and what actually grows your business08:53 – A simple action step: Pick one engagement metric to track this monthLinks & Resources:Watch this episode on YouTubeFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode168 Send us a text! (If you'd like a reply, please share your # in the message)Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care. Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplanLearn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

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168. Stop Obsessing Over Vanity Metrics and Start Tracking What Pays the Bills

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