#17 | Rewire Fitness | Can we rewire our brains to build mental resilience?

In this episode, Fergus is joined by Ed Gibbins: co-founder of Rewire Fitness, a fast-growing company that utilises Brain Endurance Training (BET) as part of its system for human performance.Fergus and Ed explore the fascinating concept of Brain Endurance Training, how it has been applied, and how it can rewire our brains to perceive effort in new ways.BET sits as one component of Rewire's ecosystem, so we explore the other key metrics, recovery protocols, and the science behind the holistic approach to human performance that Rewire sets out to achieve.So the question really is, how can we rewire our brains to become more resilient?Rewire's Social Media: @rewirefitnessRewire's Website: https://rewirefitness.appStudies mentioned: https://rewirefitness.app/studies/ -Get 10% off Love Lane Brewery and Contact Coffee Co with code TMM10.www.lovelanebrewing.comww.contactcoffee.comGet 20% off Mancave with the code FERGUS20.https://mancaveinc.com