19. Comms fit for the public - learn from Virginia Chachati, Pharmacist & Clinical Content Creator

When it comes to pharma materials, we know our intent vs the impression to readers can be different! This can lead to: not getting the right message across difficulty getting engagement from the right audience the risk of saying something that could be harmful or against the rules Pharma can learn so much from Virginia Chachati - a pharmacist, medical writer and social media clinical content creator: Þ   She was the first pharmacist to collaborate with the NHS on their YouTube Health Shorts content. Þ   She places huge importance on the trust, accessibility and credibility of health content. Þ   Language, tone, and format are key (over-simplification is not the solution). Þ   She believes in pharma getting their STRATEGY right with video content and taking advantage of the opportunity to grow their online presence.   Connect with Virginia on LinkedIn for more advice: https://www.linkedin.com/in/virginiachachati/ Check out Virginia’s content on YouTube: https://www.youtube.com/channel/UC0ocvpSF-Hgf-NfQp55G1Jg Check out Virginia's content on Instagram: https://www.instagram.com/pharmacistvirginia/