196: Raising the Bar with Virtual Events

If you're looking for an example of a high-quality virtual event, you've got to check out Skillsoft's Perspectives 2020. Drew did, and he was absolutely blown away by the online summit. In fact, it was so engaging that he just had to interview their CMO, Michelle Boockoff-Bajdek (Michelle BB for short) to learn more about the work that went on behind the scenes to create a global experience that rivals pre-COVID physical events.   In this episode, Michelle generously shares the details behind the making of the event, as well as other tips, like how they're measuring its success and how they plan to use the momentum to generate demand. We've also got a special Q&A session with a live audience of CMOs: Gabi Zijderveld (Affectiva), Ian Howells (Sage Intacct), Holly Rollo (RSA Security), and Mark Floisand (Coveo). Check it out!