197 - Do you need PR? Should you hire a publicist?

For full show notes and links go to www.thepublicspeakingstrategist.com/shownotes/197 "My publicist will be in touch." Sounds fancy, doesn't it? Many of us get the impression that only celebrities or CEOs of huge companies have public relations, or PR, for themselves and their organizations. But truthfully, every business can benefit from good PR! And you don't have to hire an expensive publicist for your team to handle the PR for you. You can market your business and yourself as a speaker on your own. That's what we'll talk about below: what PR is, how it's different from marketing, and what you can achieve with it.