199: Injecting Curiosity and Creativity into Fundraising with John Lepp

This episode is a must-listen for anyone looking to inject more curiosity and creativity into their fundraising efforts! Today’s guest is John Lepp, a partner at Agents of Good with over 25 years in direct response, marketing, and design. He is also the author of Creative Deviations, which highlights innovative donor communications worldwide. As an international speaker, John shares his expertise in infusing emotion and vulnerability into fundraising. Passionate about fostering genuine connections, he helps fundraisers engage more authentically with donors, leading to increased giving and loyalty. In this episode, you will be able to: Explore innovative approaches to donor-centered communications. Understand how to infuse emotion and vulnerability into fundraising efforts. Learn the benefits of embracing creativity and authenticity in donor interactions. Discover techniques for making minor, impactful adjustments to fundraising strategies. Recognize the importance of adapting to real-time changes and feedback. Understand the value of staying present and focused on current donor needs. Get all the resources from today’s episode here.  Support for this show is brought to you by Pledge. Our friends at pledge have just launched a super easy way to get your campaigns up and running using some pretty cool AI technology. Check out their newest tools pledge.to Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point