2-28-25 - Instagram Possibly Making a Separate App for Reels and Busting Myths on Drafts

Instagram is apparently exploring making Reels as its own separate app, and there's a rumor going around that if you save an Instagram post in your drafts, it gets less reach. (This is wrong.) Also on the show, the Head of Trust and Safety at TikTok stops by, the YouTube team explains how they're giving creators more options for mid-roll ads, and I ask kindly for a review of the show on Apple Podcasts.Show Notes:Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok (The Information)TikTok's Head of T&S for US Data Security, Suzy Loftus, about our new in-app Digital Safety & Privacy Guide (TikTok)YouTube - Introducing: Mid-Roll Quality Improvements- Everything Creators Need to Know (YouTube)Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.