2.6 Connecting the Author Brand and the Book Brand

What is the difference between the author brand and the book brand? How are the two connected? How do they work together to create the ideal marketing strategy? It is important to start with your vision and goals as an author and then develop the book brand to line up with that vision. Know your goals, who you want to reach, and how you want the audience to feel to create a successful book brand. This episode of The emPowered Author Podcast connects the book brand and the author brand for the...