201: What Wedding Planners Wish You Knew

If you’ve ever felt stuck trying to break into the luxury wedding market, this episode is for you. This week’s guest, luxury wedding planner Lindsay Landman, is sharing exactly what top planners look for in photographers and filmmakers and the common mistakes that could be holding you back.Sign up for The Luxury Wedding Playbook: https://thelevelupco.com/playbookSpoiler: It’s not just about talent—it’s about alignment, strategy, and knowing how to communicate your value.Inside this episode, we’re covering:✨ The #1 mistake wedding photographers & filmmakers make when reaching out to planners✨ How to strategically build relationships with luxury wedding planners✨ Why pricing transparency matters (and how to structure your rates)✨ The key differences between mainstream vs. ultra-luxury clients—and how to adapt your approachIf you’re serious about leveling up your wedding business, this episode is packed with tactical takeaways you can start implementing today. Stop waiting for opportunities to land in your lap. It’s time to position yourself for the high-end bookings you actually want.🎧 Press play & start scaling!Timestamps:00:00 - 03:00 | Introduction and Chit Chat03:00 - 06:00 | Meet Lindsay Landman: 23+ Years in Luxury Event Planning06:01 - 10:00 | Scaling an Event Planning Business: Adding Design, Florals & More10:01 - 15:00 | How Photographers & Videographers Can Build Relationships with Wedding Planners15:01 - 19:30 | How to Attract Luxury Wedding Planners & Break Into the High-End Market19:31 - 26:00 | Inside the Mind of a Luxury Wedding Planner: What They Look for in Vendors.26:01 - 33:00 | Wedding Pricing Strategies: How to Set Rates & Communicate Value33:01 - 39:30 | Business Growth Strategies for Wedding Photographers & Filmmakers39:31 - 44:00 | Final Thoughts & Where to Connect with Lindsay LandmanConnect with Lindsay Landman.:🔗Instagram:https://www.instagram.com/lindsaylandman/💻Website: https://www.lindsaylandmanevents.com/The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.The Level Up Co. Resources:- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle- Elevated Shot List: https://thelevelupco.com/elevated-shot-list- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework- The Luxury Pricing Mini Course: https://thelevelupco.com/resetConnect with Taylor , Kelley + The Level Up Co.:🔗Instagram: https://www.instagram.com/thelevelupco/🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/🔗Kelley's Instagram: https://www.instagram.com/618studios/💻Website: https://thelevelupco.com/