2162: Topic Showcase: Proximity Marketing

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Here, we talk about squeezing every lead you can from a jobsite, specifically from the neighbors. We're talking proximity marketing strategies to incept your brand and brand promise---your identity as we call it--into the mind of every curious or jealous neighbor learning about the Smith's new steel roof or the Jones's updated kitchen from the jobsite sign in their yard to identity-driven take-one flyer, from the bright van wraps to the postcards with compelling education and offers that begin to show up in their mailboxes like clockwork.