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#22 - Jack Thomas - Redefining Sales Strategies in Fitness

EPISODE · May 31, 2025 · 59 MIN

#22 - Jack Thomas - Redefining Sales Strategies in Fitness

from MOVE SWEAT DISCOVER · host Avey Cortes

In this episode of Move, Sweat, Discover, I sit down with Jack Thomas, founder and CEO of Base Gym in Bangkok. Jack shares his journey from a corporate life to the fitness industry, discussing the evolution of fitness in Bangkok, the importance of movement, and the challenges he faced while establishing his gym. He also delves into effective sales strategies in the fitness industry, emphasizing the importance of understanding clients' needs and building rapport.Chapters00:00 Introduction to Jack Thomas and His Journey02:59 The Evolution of the Fitness Industry in Bangkok05:47 Personal Reflections on Movement and Fitness17:18 The Creation of Base Gym24:22 Sales Strategies in the Fitness Industry32:56 Embracing ClassPass in the Fitness Industry34:40 The Boutique Fitness Scene in Thailand36:25 Growth and Maturity of the Fitness Industry in Asia37:56 Insights from the Fit Guide: Global Fitness Trends39:49 The Importance of Customer Experience in Fitness42:41 The Role of Personalization in Fitness Services48:05 Hyrox: A Trend or a Fad?51:40 Self-Discovery Through Workouts58:16 Future Plans for the Fit Guide@sweatwithavey@movesweatdiscover@jacktbase

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#22 - Jack Thomas - Redefining Sales Strategies in Fitness

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