22: John Curry | The Power of These 7 Principles Will Transform Your Marketing

This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week…   My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat.   I think you’re really going to like this…   Inside I share the 7 principles that guide all of our marketing and every piece of marketing we help our clients build.   Listen to this and you’ll have a “checklist” for every marketing and sales effort in your business   It’s available now…go listen   Timeline:   00:11 This week’s episode is with Steve and his friend John Curry discussing the  7 principles of Marketing and Sales just after a conference call Steve just had with his clients.01:47 Discussing begins.02:48 John asks Steve to walk through the newsletter starting with the title “Why do we make it so complicated”.05:10 Steve talks about how mindset is so important in gaining new clients.08:47 “Everybody is chasing tactics if you follow marketing on the internet”- Steve11:51 Principle #1: Trust21:05 Principle #2: Confidence26:40 Principle #3: Purity of Intent32:37 Principle #4: Risk Reduction35:11 Principle #5: Focus38:13 Principle #6: Compelling Offer42:56 Principle #7: Persistence49:25 Steve explains the Growth Mindset Scorecard.Mentioned In this Episode:John CurryBilly Mays Unbeatable Mind by Mark Divine