#221: Shaving That Yak Pretty Good

Today we talk about Charles’ efforts to acquire new customers for RelaNet, his business for tax preparers. In particular, we talk about Charles’ efforts with cold emails. Topics include targeting potentials customers, the line between cold email and spam, what makes for an effective cold email, and what to ask for in your email. Release Notes 2017 Release Notes 2017 is SOLD OUT! Release Notes 2017 will be happening October 16-18, 2017, in Chicago, Illinois. You can get all the details on our incredible line up of speakers, the venue, prices, and more on the conference website at 2017.releasenotes.tv. Since we’re sold out, we can’t sell you a ticket. But if you would like to get on our waiting list in case any tickets free up, you can join at 2017.releasenotes.tv. Mailing List Every month there are more great articles and content about the business of Mac and iOS development than we have time to discuss on the show. If you’d like to receive our monthly newsletter with the best of these links, be sure to sign up for our mailing list at http://releasenotes.tv/mailinglist. Show Notes and Links RelaNet – Charles’ business selling websites and online services to accountants Predictable Revenue by Aaron Ross and Marylou Tyler Sponsor We’re sponsored this week by Freshbooks. FreshBooks is the ridiculously easy-to-use online accounting software designed to help creative entrepreneurs get organized, save time, and get paid faster. FreshBooks is offering a 30 day, unrestricted free trial to our listeners. To claim it, just go to http://freshbooks.com/releasenotes and enter RELEASE NOTES in the “How Did You Hear About Us?” section.