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2321: TBT: Masterclass In Copywriting

EPISODE · Jan 15, 2026 · 31 MIN

2321: TBT: Masterclass In Copywriting

from The Level 10 Contractor Daily Podcast · host Rich Harshaw

If you're a fan of expert level copywriting, then today's podcast is for you. This is Throwback Thursday, of course, and this is one of Rich's Tuesday Morning Ad Calls from 2014. A Roofing company submits some stuff they had written up that was to be used in communicating with members of a homeowner's association they were targeting… and Rich gets to work doing his thing… taking words that sound pretty good, actually… and making them sound GREAT. I like the part where he talks about taking little "jabs" at your readers, in a nice way, of course. This is truly the work of a master craftsman you are about to experience.

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2321: TBT: Masterclass In Copywriting

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