2351: Topic Showcase: Consumer Advocacy

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase the advantages of becoming a consumer advocate in your marketing. Consumers want to make the best buying decision possible. By becoming the font out of which that knowledge comes, you can make sure they understand exactly why your business is the absolute right choice. We take on our competition head to head… and compel prospects and other spectators onto our side. Topics covered today will include studying your competitors, leveraging their advertising dollars to your advantage, creating a 3rd party "consumer reports" type website, and more.