25: Marketing Your Business without Paid Media

Jon Ferrara grew the social selling platform Nimble from scratch to 100,000 users in just a couple of years without spending a dime on media.  He has also converted 15% of those users to paid subscribers making Nimble a model for bootstrapping entrepreneurs. Having been a CRM pioneer with Goldmine which Jon sold in 2000, he is a wonderful font of insights and inspiration so much so that we recorded two episodes.  This episode will teach you how to develop a clear-cut selling strategy for your brand, and look good doing it. You'll also learn how to institute an effective CRM strategy that won't overwhelm your business. No matter the bandwidth of your organization, Jon offers his testimony to describe how sharing content and networking with influencers can reel in dollars. Jon is a pioneer of CRM, and has used outside the box thinking to connect with influencers. After co-founding GoldMine three decades ago, Jon discovered new ways in which businesses can discover and engage with potential customers. His work resulted in the launch of Nimble in 2008, the next generation CRM product for small businesses. Jon believes that the key to marketing is using professionals who your target audience trusts to recommend your brand, rather than advertising to them yourself. He boldly claims, "I think it's more powerful when other people talk about you than when you talk about you."