#25 Why Not All Investment Is Good Money - And When to Walk Away | Danielle Close, My Skin Feels

In this episode of https://www.youtube.com/@OhSheCanDrive Hourea sits down with Danielle Close, founder of My Skin Feels - a skincare brand transforming food waste into sustainable, high-performance products - to explore what it really means to build a business guided by intuition.From turning down investment offers on Dragons' Den to walking away from early funding that didn’t align, Danielle shares the reality behind making high-stakes decisions without a clear roadmap, and why not all money is good money.We talk about the truth behind startup growth, the pressure to scale quickly, and how choosing the wrong investors can shape the future of your business.Danielle also shares how she built My Skin Feels from scratch, from selling at markets with a trolley during COVID to growing a loyal customer base, all while challenging the beauty industry by using ingredients like tomato skins, oat stalks, and orange water that would otherwise go to waste.This conversation goes beyond business strategy, diving into sustainability, resilience, burnout, and what it actually looks like to build something meaningful on your own terms.If you’ve ever questioned a decision, felt pressure to follow the “expected” path, or wondered how to build a brand that balances purpose with growth - this episode will change how you think about business.⏱️ CHAPTERS 00:00 — What If the “Right” Opportunity Feels Wrong? 01:30 — Danielle’s Background & Building My Skin Feels 05:00 — Turning Down Investment (Twice) & Trusting Your Gut 10:30 — Dragons' Den: What Really Happened 16:00 — Why Not All Money Is Good Money 22:00 — Building From the Ground Up: Markets & Early Growth 29:00 — Food Waste Skincare: Rethinking Ingredients & Sustainability 35:00 — Burnout, Pressure & Founder Reality 40:30 — Intuition in Business: How to Actually Trust It🎙️ Guest: Danielle Close – Founder of My Skin Feels 📲 Follow Danielle: @myskinfeels @daniellecclose Oh She Can Drive with Hourea Alaoui explores the moments women entrepreneurs take control of their destinies and change the business landscape in the process.❤️ Like what you hear? Follow us for more founder stories. Instagram: https://www.instagram.com/ohshecandrive/ TikTok: https://www.tiktok.com/@ohshecandrive/