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255) We Went All In on TikTok Shop… Here’s Why We’re Walking Away

EPISODE · Apr 6, 2026 · 18 MIN

255) We Went All In on TikTok Shop… Here’s Why We’re Walking Away

from The EVERYTHING ENVY Podcast · host Margaret and Stetson

In this episode, we’re sharing our honest experience going all in on TikTok Shop—and why we ultimately decided to walk away.After being invited to join the program in September, we officially dove in by October 2025 and treated it like a true test. We didn’t just casually try it—we built a system around it. From posting hundreds of videos to analyzing performance data, ordering and managing products, staging, filming, and even dedicating a team specifically to TikTok Shop… we gave it everything we had.We wanted to see if this platform could become a meaningful part of our business.What we discovered surprised us.In this episode, we break down what worked, what didn’t, and why, despite the opportunity, TikTok Shop ultimately wasn’t the right fit for us. We also share why we continue to believe that Amazon has the strongest affiliate program for our business model.If you’ve been curious about TikTok Shop or wondering if it’s worth the investment, this episode will give you a real, behind-the-scenes look at what it actually takes—and what you might want to consider before diving in.Email your questions to us ⁠⁠HERE⁠⁠!Our Vlog on YouTube:⁠https://urlgeni.us/youtube/channel/EE_Podcast_YouTube⁠Free EE Vision Board Template Link:⁠https://urlgeni.us/EE_Podcast_FreeVisionBoard⁠Everything Envy Links:Amazon Store: ⁠https://urlgeni.us/amzn/podcast_storefront_EE⁠Instagram: ⁠https://urlgeni.us/instagram/podcast_IG_EE⁠TikTok:  ⁠https://urlgeni.us/tiktok/podcast_tiktok_EE⁠Pinterest:  ⁠https://urlgeni.us/pinterest/podcast_pinterest_⁠Sign up for our newsletter:  ⁠https://urlgeni.us/podcast_newsletter_EE⁠Our website:  ⁠https://urlgeni.us/podcast_website_⁠The TECH tools we use in our podcast recording studio: ⁠⁠⁠⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EE⁠Click here to get our vision board template: ⁠https://urlgeni.us/podcast_visionboard_EE⁠Below are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠FloDesk is what we use to create our beautiful newsletters and emails: ⁠https://partners.flodesk.com/x7detoz05nk1⁠Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  ⁠https://urlgeni.us/podcast_appsumo_EE⁠

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255) We Went All In on TikTok Shop… Here’s Why We’re Walking Away

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