28. Free Up Time to Grow Your CPG Brand With Connor Gillivan, Freeeup

28. If you're drowning in busy work, your brand will stall. You can't scale if you're stuck doing tasks someone else could handle. In this episode, I sit down with Connor Gillivan, co-founder of FreeeUp, to unpack one of the biggest bottlenecks facing entrepreneurs: time. From building a $25M Amazon business to managing 60+ freelancers, Connor shares how smart delegation accelerates growth without blowing your budget. We break down a simple outsourcing framework: choose a task, master it yourself, document the process, then delegate it with clear expectations and communication. We also discuss how vetted freelancers can support Amazon listing optimization, customer service, bookkeeping, digital marketing, Shopify management, trade show prep, and even retail execution checks. The takeaway? Start small. Remove one hour of low-value work per day. Reinvest that time into strategy, retail relationships, and growing your brand. Strategies To Meet Your Business Goals and learn how to build a stronger foundation for sustainable retail growth. Then explore additional episodes to deepen your selling story and competitive advantage. Get instant access on the show webpage: RetailSolved.com/session28