287. Why Nobody Thinks of You When It's Time to Buy

Have you ever wondered why people in your audience don't think of you when they're ready to buy — even though you've been showing up, creating content, and putting offers out?Here's the hard truth: it's probably not your audience size. It's not your content. It's not even your offer. The real problem is that nobody knows what to associate your name with. And the good news? That is a very fixable problem.In this episode, I'm diving into why so many online business owners stay invisible — and what it actually takes to become the "McFlurry" of your industry. (Yes, we're going there. McDonald's, Wendy's Frosties, Burger King's unfortunate dessert menu, and what all of it has to do with YOUR business. I told you I always land the plane.)In this episode, you'll hear…Why shiny object syndrome is the #1 reason people can't figure out what you doHow adding too many offers actually dilutes your brand instead of growing your revenueThe "keeping up with the online Joneses" trap that pulls you away from what you actually wantWhy the gurus telling you to pivot, rebrand, or go viral profit from your instabilityThe three things you actually need to do to become known for something in your industryClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Grab Sam's book When I Start My Business, I'll Be HappySubscribe to Sam's Substack, Beyond BusinessClay Hebert — follow for messaging and positioning guidanceIf you have a question you’d like Sam to answer on a future podcast episode, you can submit it here.Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER