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#3 - METÁFORA: FOCO NO PROBLEMA OU FOCO NA SOLUÇÃO?

EPISODE · Apr 30, 2020 · 5 MIN

#3 - METÁFORA: FOCO NO PROBLEMA OU FOCO NA SOLUÇÃO?

from Douglas Grippa

Quando os americanos iniciaram o lançamento de astronautas, se depararam com o seguinte problema: as canetas não funcionavam em gravidade próxima de zero.Para resolver esse enorme problema, contrataram a empresa de consultoria Andersen Consulting, hoje Accenture.Empregaram 12 milhões de dólares para sanar o problema.Conseguiram desenvolver uma caneta que escreve em gravidade zero, de ponta cabeça, debaixo d’água, praticamente em qualquer superfície, incluindo cristal, e em temperaturas desde 30ºC abaixo de zero até 300ºC.Os russos usaram... lápis.

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#3 - METÁFORA: FOCO NO PROBLEMA OU FOCO NA SOLUÇÃO?

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