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3 серия. Зачем бизнесу email-рассылки?

EPISODE · Aug 24, 2022 · 35 MIN

3 серия. Зачем бизнесу email-рассылки?

from 640 килобайт

Первое email-сообщение было отправлено в 1971 году. Новая технология для того времени не покажется чем-то удивительным, ведь сейчас электронные письма стали частью повседневного общения. Но также это важный канал коммуникации для бизнеса. Гость этого выпуска — Анастасия Сычева, старший специалист по интернет-маркетингу, лидер команды email-маркетинга REG.RU. Обсудим с ней, что представляет собой email-маркетинг сейчас, какую пользу приносит, а также дадим советы, как не спамить.=======Тайм-коды:00:39 Начало. Знакомимся с гостем.08:40 Email-маркетинг — это спам? 13:00 Email-маркетинг в IT16:42 Как не попасть в спам22:50 В чем польза email-рассылок для бизнеса23:36 Тренды в email-маркетинге26:14 Эффективность email-маркетинга в 2022 году27:58 Советы бизнесменам29:29 Советы новичкам32:11 Блиц. Мифы об email-маркетингеПолезные ссылки: Internet Live Stats Читают ли зумеры и миллениалы почту? О тренде на персонализацию email-рассылок «CREATE IT» — комикс REG.RU Федеральный закон "О рекламе" от 13.03.2006 N 38-ФЗ Бонус для слушателей Почта на домене Подписаться на рассылки REG.RU

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3 серия. Зачем бизнесу email-рассылки?

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