30 Years of PR Secrets in Commercial Real Estate

This episode deep-dives into tactics, strategy and the necessity of PR in commercial real estate with David Ebeling, Owner of Ebeling Communications.The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. In this episode of The Crexi Podcast, Shanti Ryle, host and Director of Content Marketing at Crexi, interviews David Ebeling, who with over 25 years of experience in commercial real estate PR, shares his journey from uncertain college student to renowned industry expert. The discussion covers David’s entry into the commercial real estate PR field, the essential role of media relationships, and the importance of honesty and transparency in navigating today's commercial real estate landscape. Additionally, David offers advice on building a successful PR strategy, tapping into media opportunities, and the evolving role of AI in PR. Tune in to learn more about the value of PR in creating brand visibility and establishing genuine relationships within the industry. Introduction to the Crexi PodcastMeet David Ebeling: A PR VeteranEarly Career Challenges and SuccessesThe Thrill of Media RelationsMentorship and Career GrowthThe Evolving Landscape of PRThe Importance of PR in Commercial Real EstateNavigating the Shifting Media LandscapePR Examples: Client's Response to Covid-19Media Engagement During the PandemicPost-Pandemic Media OpportunitiesTactical PR Strategies for CompaniesUnderstanding Media Needs in Real EstateAdvising Clients on Unique InsightsEngaging with Clients and Industry ExpertsAdvice for Companies Considering PREducating the Next Generation of PR ProfessionalsRapid Fire QuestionsFinal Words and Contact Information About David Ebeling:Ebeling Communications is a full-service public relations firm specializing in commercial and multifamily real estate. Since 1996, David Ebeling has been one of the nation’s top public relations practitioners producing significant results for premier local, regional and national landlords, investors, brokers, developers, property managers, finance firms and consultants. For show notes, past guests, and more CRE content, please check out Crexi’s blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi About Crexi:Crexi is reimagining commercial real estate with an AI-powered platform built to deliver smarter, more efficient solutions at every stage of the deal lifecycle. From real-time data and market insights with Crexi Intelligence, to targeted property marketing and seamless deal management through Crexi PRO, and a transparent, time-bound bidding experience with Crexi Auction— Crexi enables users to evaluate opportunities, maximize exposure, and close with speed and confidence. To date, Crexi has subsidized over $2.74 trillion in property value, 26 billion square feet listed, and supports a growing community of more than 23 million yearly users.