328: Building a Biochar Startup on a Podcast: Grounded Takes Over Reversing Climate Change—w/ Tom Previte, founder of Restord & host of Grounded

The Grounded podcast takes over Reversing Climate Change! Tom Previte of The Carbon Removal Show, founded a new biochar company in the United Kingdom called Restord. And like any good podcaster, he decided to make a show about it!Grounded: A Climate Startup Journey, just wrapped its five-episode first season documenting Tom's attempts to start a new biochar company. He walks listeners through so many of the basic questions of starting a business, and specifically a business in a new category like carbon removal. What standard should one try to work within? Which parts of the life-cycle assessment matter? Who actually wants this product?!What's especially novel about this episode is that Tom and his producer Ben Weaver-Hincks produced it in the style of Grounded, with voiceover segments and various other effects!Tom and Ross talk about how to make podcasts about carbon removal interesting, how various design decisions impact quality and frequency of publishing, and what we can do to get more people into CDR and climate action through creative media work.Resources⁠The Carbon Removal ShowGroundedRestordRestord's crowdfunding campaign