34: Stop Creating Content. Build Authority: With Marla Chaffin

Most entrepreneurs are creating content.Very few are building authority.In this episode, I sit down with Marla, a woman reinventing herself in the second half of her life, and we end up unpacking something far more important than reinvention. Infrastructure.Your podcast is not a content channel.It’s your top-of-funnel authority engine.I didn’t grow a podcast.I built a movement.Two international events filled.High-level clients attracted.All from positioning - not popularity.If your podcast isn’t monetising, it’s not a downloads problem.It’s an architecture problem.In this conversation, we break down:– Why your podcast should be your ecosystem– How to build a movement instead of content– Why manual marketing doesn’t scale– The power of entering the market iconicallyIf you’re serious about positioning your podcast properly:→ Join the Top 15 Club→ Book a Podcast Exposed audit→ Or apply for Egypt AscensionBegin your repositioning here: Stop creating noise.Start building authority.Clare