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347: Marketing Metrics that Move the Needle

EPISODE · Jun 2, 2023 · 50 MIN

347: Marketing Metrics that Move the Needle

from Renegade Marketers Unite · host Drew Neisser

Metrics, metrics, metrics. It's the science of marketing that delivers budget approvals, board buy-in, and a formidable seat at the table. In this episode, we explore the B2B metrics that matter with three metrics-driven CMOs.  Tune in to get all kinds of metrics insights, with wisdom from CMOs Kevin Sellers of Ping Identity, Deidre Hudson of Bloomfire (previously Payability), and Khalid El Khatib of Stack Overflow. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

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347: Marketing Metrics that Move the Needle

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