#358: Hyper Not-Wanting-to-be-Smarmy

Today Charles talks about how the recent postponement of the U.S. income tax filing date is affecting his business. We talk about seizing an unexpected advertising opportunity, a sudden new deadline that hits tomorrow 😱, and walking the fine line between being helpful in the face of a natural disaster and the appearance of profiteering.

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Sponsor

Today’s episode is sponsored by Roundwall Software, maker of Formatter. Formatter is the Mac app you need if you work with JSON. It allows you to drag-and-drop to quickly reformat JSON files, includes an Xcode extension to do it from inside Xcode, and has a Quick Look plugin so you can see formatted previews of files on your computer. Basically, it’s a Swiss Army knife for JSON. Formatter is available on the Mac App Store, or you can learn more about Formatter on its website at http://roundwallsoftware.com/formatter/.