36. Building a Profitable Event Floral Business When Leads Are Slow with Heidi Thompson

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she helps wedding professionals book more ideal clients and craft a business that gives them the income, life, and freedom they want.The Bloom Boss Podcast is a daily podcast designed to help event floral entrepreneurs build and scale their business. Through daily mindset mini-episodes, guest interviews, hard-lessons learned, and stories that can help you prevent the mistakes industry pros learned the hard way- we want you to feel empowered to take action daily to move the needle on your business.If you have a floral business and have some powerful wisdom to share with our audience, please fill out our podcast application here: https://airtable.com/shr0mdymqU1LTirUVIn today's podcast, Alyssa and Heidi talk all things marketing so that you can take initiative in your strategy when leads are slow. Heidi talked on topics including:creating value-based promotions to generate leadshow to act like a normal human when networkingproviding value to create vendor relationshipsscripts to use for vendor networking outreachhow other businesses are generating more leadshow to add additional revenue streams to your business to beat the feast and famine cycle.To connect with Heidi more after listening to this episode:Website: https://evolveyourweddingbusiness.com/Revenue on Demand: https://evolveyourweddingbusiness.com/revenue-on-demandWedding Biz Collective: https://evolveyourweddingbusiness.com/wedding-biz-collectiveThe Podcast: https://evolveyourweddingbusiness.com/the-podcastInstagram: https://www.instagram.com/evolveyourweddingbusiness/If this episode resonates with you and you'd love to see more of them, please rate and review the podcast on Apple. And share it with your friends and tag @businessthatblooms on Instagram!Resources Mentioned In This Episode:→ "Get The FREE 6 Pillars To Creating A 6+ Figure Wedding Business That Doesn't Burn You Out Private Podcast Training!" : https://evolveyourweddingbusiness.com/6pillars→ Revenue On Demand : https://evolveyourweddingbusiness.com/revenue-on-demand→ Join My Bloom Like A Boss Club for weekly recipes, design concepts, group trainings, and exclusive bonuses for just $9/month : https://alyssamariestrategies.thrivecart.com/bloom-like-a-boss/→ Join Our Floral Community: https://www.facebook.com/groups/1559329231179661/Additional Resources:→ Get my best-selling book: <a...