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#39: 10 min - Warum deine Strategie vor jedem KI-Tool kommt

EPISODE · Apr 8, 2026 · 12 MIN

#39: 10 min - Warum deine Strategie vor jedem KI-Tool kommt

from KI im Business sinnvoll nutzen · host Melanie Fedl

Viele starten mit KI-Tools – und verlieren dabei Zeit, Fokus und Wirkung. In dieser Folge zeigt Bettina, warum der erste Schritt nicht ein Tool ist, sondern eine klare Marketingstrategie. Es geht darum, zu verstehen, was du anbietest, für wen und mit welchem Ergebnis. Erst wenn diese Basis steht, wird KI zum echten Hebel. Ein pragmatischer Blick auf blinde Flecken im Marketing und warum echte Gespräche mit Kundinnen und Kunden oft mehr bringen als jeder Prompt.

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#39: 10 min - Warum deine Strategie vor jedem KI-Tool kommt

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