# 399 The Thoughts That’s Costing You Everything

Most recruitment business owners don't have a strategy problem. They have a thinking problem.In this episode, Terry opens up about losing his father at 12 and the years of unprocessed anger, insecurity, and fear that followed, patterns he didn't even recognise until a stranger asked the right questions over dinner in Venice. That conversation changed everything.What followed is the same realisation he sees in recruitment owners every week: the real obstacle isn't the market, the CRM, the niche, or the economy. It's the invisible script running in your head, the one telling you not to post, not to follow up, not to charge more, not to step up.This episode gets into why you know what to do and don't do it. Why the feast-and-famine cycle keeps repeating. Why your internal dialogue is either building your business or quietly dismantling it. And what it actually takes to shift the thinking that's been shaping your results for years.Your business will never outperform your thinking. This episode is about changing that.