EPISODE · Dec 6, 2023 · 32 MIN
#4 - A Hero's Journey
from Decoding Story-Based Marketing Podcast · host Decoded Strategies
Who are your favorite heroes? What journey did they go on? Who was their guide to help them along the way? Every (good) story has some basic elements, including the story we tell our customers and clients! In today's episode, Annie, Kristin, and Bo discuss why it's important to position ourselves as the guide, and not the hero, in our customer's story. We also look at some of our favorite heroes and the journeys they go on.
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#4 - A Hero's Journey
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