EPISODE · May 31, 2010

417 Opportunism

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

Terry O’Reilly is fond of noting, “there’s an opportunity hiding in everything.” This week he explores the way advertisers seize opportunities. He’ll explain why Nike chose to launch its latest Tiger Woods ad just as the golfer was drawing worldwide headlines during his return to the Masters; how a car brand turned a viral video […]

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