417. Your Email Marketing Masterclass - Katelyn Baughan

Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧💡LearnThe importance of email marketing + key KPIsHow to start your email list + create value to grow itCase studies of orgs doing email well Today's GuestKatelyn Baughan, Founder, KB DigitalEpisode HighlightsKatelyn’s story and journey to where she is today (2:20)Tips for starting, analyzing and growing your email list (9:30)Cutting through the noise in crowded inboxes (20:00)Case studies (23:00)A powerful moment of philanthropy in Katelyn’s life (25:00)Katelyn’s One Good Thing: Take a break and rest. (27:00)For more information + episode details visit: weareforgood.com/episode/417.Join us at ImpactUp: Story! Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person.Find a meetup near you or join us virtually! Make the most of Monthly Giving Awareness Week 💛During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!  //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter