#421: It’s Cheap…But It’s Also Cheap

Charles is preparing for another round of cold email marketing, so today we continue our discussion about email marketing. We talk about doing the pre-work that’s necessary to make sure your pitch is relevant to the recipient, developing a willingness to step outside your comfort zone to market your business, and exploring alternate real-world channels like postcards and pizza boxes. Mailing List Every month there are more great articles and content about the business of Mac and iOS development than we have time to discuss on the show. If you’d like to receive our monthly newsletter with the best of these links, be sure to sign up for our mailing list at http://releasenotes.tv/mailinglist.