43 Essentialism: The Disciplined Pursuit of Less

Adam Zickerman and Mike Rogers of Inform Fitness are joined by Luke Carlson of Discover Strength to discuss a book authored by Greg Mckeown titled Essentialism: The Disciplined Pursuit of Less. The principles described in this book directly apply to the slow motion. The principles described in this book directly apply to the slow motion, high-intensity, strength training protocol practiced at all 7 InForm Fitness locations across the country and the 3 Discover Strength location in and near Minneapolis, Minnesota of which Luke is the founder and CEO.Adam Zickerman - Power of 10: The Once-A-Week Slow Motion Fitness Revolution http://bit.ly/ThePowerofTenGreg McKeown - Essentialism -The Disciplined Pursuit of Lesshttp://bit.ly/Essentialism_Amazonhttp://bit.ly/Essentialism_AudibleFor a FREE 20-Minute strength training full-body workout and to find an Inform Fitness location nearest you, please visit http://bit.ly/Podcast_FreeWorkoutIf you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to [email protected]. 43 Essentialism: The Disciplined Pursuit of Less TranscriptSUMMARY KEYWORDSexercise, fitness, essentialist, essentialism, people, book, workout, luke, thinking, essential, crossfit, inform, client, stimulus, barbara walters, adam, high intensity, location, paying, loseSPEAKERSTim Edwards, Mike, Luke Carlson, Adam Luke Carlson  00:06We are in an exercise and fitness climate, where 98% of what people are doing is not essential. Before you could even contemplate anything fitness related. You have to have that filter going into it less, but better. How can I focus on what's truly essential, and then eliminate everything else so that I can pour myself in to what's actually essential? Tim Edwards  00:37Inform nation thanks for being with us for episode 43 of the inform fitness podcast, with New York Times bestselling author, Adam Zickerman and friends. I'm Tim Edwards with the inbound podcasting network and a client of inform fitness in Toluca Lake here in Southern California. Today's guest on the podcast is Luke Carlson. Luke is an American College of Sports Medicine certified exercise physiologist, a cancer exercise specialist, and has a BS and MS in kinesiology from the University of Minnesota. And the reason Luke will be with us in this episode is to discuss a book authored by Greg McEwen titled essentialism, the disciplined pursuit of less, and how the principles in the book directly apply to the slow motion, high intensity strength training protocol, practiced at all seven inform fitness locations across the country. And the three Discover Strength locations in and near Minneapolis, Minnesota, of which Luke is the founder and CEO. Adam  01:36So Luke, welcome to the program. Thank you for coming in. Luke Carlson  01:39Hey, it's my pleasure. It's an honor to be here. Thanks for having me. Adam  01:41Yeah, so Luke is actually in our office. He's not calling remotely from his home base in Minnesota. He's actually here visiting New York who's actually some clients in the New York City Marathon. And here is rooting him on and he's still lingering in New York for a little while. And Luke Carlson  01:57we had to make the visit to inform fitness. It's always a top of my New York list. Everybody else wants to see that. The Empire State Building and I want to see inform fitness in New York. Tim Edwards  02:10that tour bus comes right by your facility there right, Adam? Adam  02:14Oh, when a tour bus Yeah, the double decker tour. They always point out there's Inform Fitness over there. Tim Edwards  02:19Adam waves out the window outside. Adam  02:22Everyone wants to know what that line is outside. So So So Luke, Luke is multi talented, not only does he run high intensity fitness facilities, but he's a motivator, corporate motivator, and a incredible entrepreneur. And I heard him giving a talk on a book written by Greg McKeon called essentialism. It's a New York Times bestseller. I read it this weekend, after hearing Luke talk about it. And it's a great book on on basically paring down what's important in your life and learning to say, No, it's a big skill. Easier said than done. As it turns out, and we all want to be everything to everybody, whether we're running a business, we don't want to ever turn a customer down. Even though that customer might not be for us. We never want to say no to our kids, our employees, our friends, and we end up overextending ourselves. And we basically lose sight of what's important to ourselves, our own individual wants and goals. And, of course, part of that process, and why it's relevant to high intensity exercises. People tend to feel the need to exercise a lot. And more is better. And this book is really the opposite of that it's do, what's the expression, Luke Carlson  03:49the mantra over and over throughout the book is less, but better Adam  03:53exactly Luke Carlson  03:53in every area of your lives. And think about that, my goodness, that applies to how we work, all of our family interactions. But then you think about workouts, it's before you could even contemplate anything fitness related. You have to have that filter going into it less but better. How can I focus on what's truly essential, and then eliminate everything else so that I can pour myself in to what's actually essential. And Adam, I know you live this every day, you guys live this every day, but we are in an exercise and fitness climate, where 98% of what people are doing is not essential. People don't have a clue. And they haven't asked what is essential. Adam  04:32And that's the that's what this whole podcast is kind of about really kind of bringing it down to what do we truly need for exercise and why don't we what's the what's the least amount we can do to get the most out of our exercise program? Right? Luke Carlson  04:47It's it's unbelievable when I when I read the book, and I read it about a year ago a little over a year ago and I actually heard the author speak and I thought I need to read this book. And I thought son of a gun I've been practicing this type of exercise for For the better part of 17-18 years, and now he writes this book, and he really provides the perfect framework or filter from which to look at exercise. So he is really saying without talking about exercise, he's really saying all of the same things that we've been saying for so many years. Adam  05:18There's a quote in the book, or he's quoting Victor Hugo, actually in the book. And we all know and love Victor Hugo, the French dramatists. He says here, nothing is more...