44: #44 Ryan Spicer, Atmosphere

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses: His entry point in media and advertising  How the broadcasters dealt with the transition to digital The rise of Netflix and its disruption to the industry The Atmosphere business model and its approach to measurement The challenges of straddling the line between OOH and CTV