44. What Makes Natural Brands Win With Chuck Muth & Alex Hanifin & Megan Reamer

44. If you treat "natural" like a trend instead of a movement, you'll miss the growth engine driving modern CPG. Organic, plant-based, clean label—these aren't fads. They're redefining retail.  In this special Category Management Association webinar panel, I sit down with leaders from Jackson's Honest, Alpine Start, and Beyond Meat to unpack what truly makes natural brands win. We explore how mission-driven founders disrupt legacy categories, why community fuels innovation, and how plant-based, organic, and transparent ingredient stories are reshaping conventional retail. You'll hear why natural shoppers read beyond the four corners of the package, how premium pricing can increase penny profit and basket size, and why alternative channels like REI, e-commerce, and progressive conventional retailers create runway before national expansion. If you want to understand what makes natural natural—and how to leverage that insight to grow your brand—this episode is your roadmap. Get instant access on the show webpage: RetailSolved.com/session44