454. How I Built a Business Worth Selling (And the Doubt That Almost Stopped Me)

Learn the mindset you need to have (that most women don't) when building a business. Doubt is a feeling that so many women business owners grapple with, yet we rarely speak about it out loud. This is especially true when it's the kind that creeps up right when everything is actually working out. I spent years in a cycle of waiting for the "perfect" time to do something, or waiting to feel ready, only to talk myself into doing something smaller. In this episode, you'll learn what I did to create a sellable business and the reframe surrounding doubt that changed the entire approach for me. In this episode, you will learn about: The kind of doubt that you don't expect (but meets you at every growth edge). What waiting for the perfect moment is actually costing you. The different ways that doubt stands in the way of shifting your identity. What buyers are actually looking for when purchasing a business. The importance of stability and predictable recurring revenue. Signs you're ready to take action, make a change, and sell your business.     Check out The Pink Skirt Project, happening July 9-10, 2026 in Kelowna, BC, Canada.   Want to get unstuck, feel more confident and surround yourself with women ready to help you climb? Join The Pink Skirt Society.   Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. Connect with Renée: @renee_warren www.reneewarren.com