46. What You Don’t Know About Crypto Can Cost You & Your Organization with Veronica Hash

If you’re sidestepping cryptocurrency because it seems too abstract or risky, you won’t want to miss this episode of What the Fundraising. It features Veronica Hash, program manager of Belonging at Coinbase, a secure online platform for buying, selling, transferring, and storing digital currency. Coinbase – among the largest crypto exchange platforms in the world – built a philanthropic mission into the heart of its business plan: To increase economic freedom in the world. By demystifying terms like “blockchain” and “NFTs,” Veronica opens a window on the fundraising opportunity many non-profits are currently leaving on the table. Plus, in true What the Fundraising fashion we explore the why behind our fear of talking about crypto and what you can do about it. Facing your fear, Veronica adds, is the best way to locate mentors, acquire education and find the tools to embrace digital currency. Non-profits that hide from or ignore crypto are very likely leaving money and partnerships on the table. What does all this mean for you and your non-profit? Listen now because we’re here to help you figure it out! If you’d like to incorporate cryptocurrency as an option for donors, it has just been integrated into the powerful e-commerce giving platform provided by our sponsor, Pledge. Give it a try! Episode Highlights: (00:30) – Get to know Veronica and her role as Manager for Belonging at Coinbase (02:30) – Crypto 101: Veronica explains “digital money” and the blockchain technology on which it is built. (04:10) – What “belonging” means in the context of the program Veronica is building (05:40) – Staying at the core of the mission: Economic freedom.  (07:50) – Pivoting from the non-profit world to a model that integrates cause-oriented work into the business itself. (09: 57) – All about Coinbase Giving, a program that leverages the direct nature of crypto (no admin and bank fees, etc.) in support of a range of compelling non-profits. (14:06) – Veronica shares her personal experience with cryptocurrency  (19:15) – Start Now! For Veronica, it’s never too late to get started with crypto, and here’s why using a platform like Coinbase can be helpful (22:18) – There is an abundance to be tapped (23:35) – Women often feel a psychological barrier to crypto and here’s what they can do about it. (29:29) – A willingness to be vulnerable has played a big role in Veronica’s personal and professional growth. (32:30) – Case studies that underscore Crypto’s role in correcting power imbalances and corruption baked into international banking systems. (34:40) – Excitement about what’s happening in the crypto space and donors who are eager to participate.  (36:30) – Veronica reflects on how crypto has changed her life – and the ways in which she thinks about and invests money (43:03) – Where to find Veronica and learn more about Coinbase and E-Soccer’s Inclusive Sports Program.