#463 Mike Doehla - Nutrition Coaching With GLP-1s, AI, and Changes to the Business Landscape

Are you a nutrition coach? Are you a client of a nutrition coach or a nutrition coaching business? Are you someone who’s been using GLP-1 agonist medications for fat loss or are you someone who’s used AI like ChatGPT or a nutrition coaching app? This is for you.Mike Doehla returns to talk about the current state of nutrition coaching and nutrition coaching businesses now that Stronger U has shut down, and there are significant differences in other well known nutrition coaching companies in recent years.As the founder and chief architect of Stronger U, a nutrition company valued at over “8 figures” at the time he sold it, Mike shares his perspective on:Has the nutrition coaching landscape changedAre people now choosing between the cost of nutrition coaching and the cost of GLP-1 agonist (or similar) medicationsWill fat loss medications change the nutrition coaching businessDoes someone now need nutrition coaching or personal training even more if using these medicationsIs the improvement and access to low cost high quality nutrition coaching apps changing the nutrition coaching businessWill people use AI to help with nutrition and replace a coachHas competition in nutrition coaching increasedMike’s thoughts on coaches using AI to fake interactions with followers and clientsMike’s thoughts on the pushback against talking about fat loss from some loud corners of the industryCan you still build a successful nutrition coaching companyWhat would Mike do differently if he started over nowIs the departure of founders and key architects like Mike, Dr John Berardi, Krista Scott-Dixon, etc hard to overcome as a nutrition coaching businessAnd much moreInstagram: @mikedoehlaCHAPTERS00:52 Industry Shifts02:01 GLP-1 Impact04:29 Coaching Value07:06 Tracking Debate08:07 Client Connection12:26 Fast Responses Win14:25 AI Fake Messaging19:12 Be Human Offline21:32 High Ticket Critique27:53 Premium Positioning29:31 Generic Positioning Trap29:47 Premium Coaching Skepticism30:57 Praise And Body Talk32:55 Fat Loss Taboo Backlash35:33 GLP-1 And Muscle Loss39:09 Can Coaching Still Win41:33 Founder Magic And Culture46:47 Old School Growth Tactics52:15 Scaling By Client Care54:49 Wrap Up And TakeawaysSUPPORT THE SHOWIf this episode helped you better understand the future of coaching, business, or fat loss, you can support the show by:• Subscribing and checking out more episodes• Sharing it on social media (tag me — I’ll respond)• Sending it to a coach or business owner navigating this landscapeFOLLOW ANDREW COATESInstagram: @andrewcoatesfitnesshttps://www.andrewcoatesfitness.comPARTNERS AND RESOURCESRP Strength App (use code COATESRP)https://www.rpstrength.com/coatesJust Bite Me Meals (use code ANDREWCOATESFITNESS for 10% off)https://justbitememeals.comMacrosFirst – FREE Premium TrialDownload MacrosFirst and during setup select: ANDREWKNKG Bags (15% off)https://www.knkg.com/Andrew59676Versa Grippshttps://www.versagripps.com/andrewcoatesTRAINHEROIC – FREE 90-Day Trialhttps://www.trainheroic.com/liftfreeReply to the email you receive (or email [email protected]) and let them know Andrew sent you