48. From Super Bowl Ads to Soil: Why the Green Industry Deserves the Spotlight

Zac went solo for this one, because there’s a message he wanted every landscaper and hardscaper to hear loud and clear.In this episode, he shares the exact messages from the ads Landscaping Unlimited ran during the Super Bowl and the Olympics, and break downs why we ran them in the first place...To help elevate the green industry, to tell the story that most people never see, and to give credit to the men and women doing real work with their hands every single day.This isn’t about ego and "Look at us," it’s about taking pride in what we do.These ads, this podcast, our blog, etc they're all about showcasing the craft, highlighting the people behind the projects, and reminding the world that landscaping and hardscaping isn’t “just yard work," it’s service, engineering, art, and responsibility.If you’re in this industry, this episode is a flag in the ground...Stand tall, your work matters, and we’re going to help the world see it.(And if you’re a homeowner or business owner listening in; this will change the way you look at the crews you hire.)