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48- Rita Gunther McGrath - The end of competitive advantag

EPISODE · Mar 24, 2020 · 1H 6M

48- Rita Gunther McGrath - The end of competitive advantag

from d.MBA · host Alen Faljic

Rita Gunther McGrath is a world-renowned thought leader and a professor at Columbia Business School. She has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual ranking. She wrote Discovery-Driven Growth and The End of Competitive Advantage, which are widely used in the business design community. In this podcast we talked about: how and why we should prototype with numbers, why the era of sustainable competitive advantage is over, and how designers can explain “inflection points” to business leaders.

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48- Rita Gunther McGrath - The end of competitive advantag

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