512: How Shay Mitchell Is Disrupting a $17B Industry

Episode 512 of the The Foundr Podcast with Nathan Chan podcast, hosted by Foundr Media, titled "512: How Shay Mitchell Is Disrupting a $17B Industry" was published on May 17, 2024 and runs 60 minutes.

May 17, 2024 ·60m · The Foundr Podcast with Nathan Chan

0:00 / 0:00

Summary

Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila. In this episode, you’ll learn: Why the name play a huge part in BÉIS development Mitchell’s philosophy of learning Why she’s still a consumer first About the lengthy sampling and design process for BÉIS How BÉIS turned negative publicity into a viral pop-up event Four ways to partner with talent for your business. How Drake became Onda’s first and best customer About Mitchell’s new upcoming travel show Thirst If she’s ever returning to YouTube And much more brand, business, and founder advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Episode Description

Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila. In this episode, you’ll learn: Why the name play a huge part in BÉIS development Mitchell’s philosophy of learning Why she’s still a consumer first About the lengthy sampling and design process for BÉIS How BÉIS turned negative publicity into a viral pop-up event Four ways to partner with talent for your business. How Drake became Onda’s first and best customer About Mitchell’s new upcoming travel show Thirst If she’s ever returning to YouTube And much more brand, business, and founder advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Share this episode

Similar Episodes

BACK TO THE FUTURE WITH A MELLOTRON AND MULTI-INSTRUMENTALIST PETE DONNELLY | The Lipstick Pickup Podcast Ep. 40

Mar 30, 2026 ·66m

GETTING BUSY BIRDING WITH CHICAGO'S NICK WILKINSON | The Lipstick Pickup Podcast Ep.39

Feb 21, 2026 ·65m

IDENTIFYING FLYING OBJECTS WITH NASHVILLE'S MATTHEW PAIGE | The Lipstick Pickup Podcast Ep.38

Feb 21, 2026 ·42m

MIGRATORY BIRD CALL WITH JOHAN BORGH AND HIS GRETSCH TENNESSEAN | The Lipstick Pickup Ep.37

Feb 14, 2026 ·22m

CARDINAL RULES AND SHORT FUSES WITH NASHVILLE'S SEAN DUNOON | The Lipstick Pickup Ep.36

Jan 27, 2026 ·23m

THE POLITICS OF HOME RECORDING WITH MULTI-INSTRUMENTALIST M.ROSS PERKINS | The Lipstick Pickup Ep. 35

Jan 7, 2026 ·134m

Similar Podcasts

The Lev Natan Podcast Lev Natan The Lev Natan Podcast invites you to slow down, listen deeply, and reconnect with the living roots of our regenerative future. Hosted by Lev Natan, founder of Alliance for a Viable Future, we explore the art and practice of regenerative leadership for changemakers who are weaving a spiritually-grouned, place-based, bioregional response to the polycrisis.In a down-to-earth, conversational tone, Lev shares insights and reflections while walking through the towering evergreens along the Housatonic River, one of his favorite pathways in the Berkshires, the place he calls home. His voice is refreshing, in its authentic call to remember who we are and what we are here to do.Building on more than fifty conversations from the Alliance for a Viable Future Podcast, this new phase of conversations carries forward the same heartbeat: that change flows through relationships, at the speed of trust. Each episode offers an invitation to ground your purpose, strengthen communit The Lipstick Pickup Podcast with Emily Vardaman Walters Emily Vardaman Walters A lipstick pickup is an electric guitar pickup with a captivating sound and appearance that has a devoted cult following that grows with each passing year. True to their name, they were originally chrome lipstick tubes stuffed with magnets and electronics that were the inspired invention of Nathan Daniel, founder of Danelectro. Born from his genius instinct for innovation as well as his devotion to a "rigid cost control" philosophy, they were an essential component of the guitars that helped stoke an affordable rock-n-roll revolution.The Lipstick Pickup Podcast is an amateur (but very inspired), unscripted, rarely edited conversation devoted to the entirety of the subject. Hosted by Emily Vardaman Walters, The Lipstick Pickup Podcast is a fan-friendly primer on the subject of Danelectro guitars and their impact on the history of popular music of all genres. Hockey Obsession Podcast Nathan Snyder My name is Nathan and I am the founder of the nhl_guess_who Instagram account. I enjoy anything to do with hockey and I hope to grow the game through this podcast. This podcast will have fun segments that will appeal to both the hardcore fan and the casual who is looking to grow their hockey knowledge. Enjoy! Everything VR & AR The VRAR Association Everything VR & AR is a weekly podcast covering technologists, enthusiasts, and companies with real world deployments of virtual reality and augmented reality experiences. Learn from interviews with the leaders in gaming, entertainment, productivity, enterprise, social, education, medicine, software, hardware, psychology and more. This podcast covers everything that is VR and AR including the hottest topics and news in virtual reality and augmented reality. Nathan Pettyjohn, Founder of the VR/AR Association is your host.

URL copied to clipboard!