52 - Riley Hope on using SEO as part of a COVID recovery for SMBs

How can small, and medium sized businesses start to recover from the effects of COVID? That's exactly what my brilliant guest this week - Riley Hope - will share the answers to.  Riley Hope is an organic digital marketer with over five years of experience, with a majority of experience specialising in SEO for small-medium enterprises. She also has an academic background and has written multiple papers on SEO and the SME sector. This background is translated into her approach to SEO; especially in regards to anthropology and sociology.  She is also wrapping up her MSc in Social Enterprise at the moment and her dissertation regarding how to revitalise the SME sector as we recover from COVID-19 while maintaining the tremendous growth in the third sector utilising SEO and organic digital strategy.  In this episode, we discuss:  How SMBs have been affected by COVID.  Some of the key mistakes she's seen SMBs make during the pandemic.  How she thinks SMBs should plan if the COVID situation worsens.  How can SMB's start to recover from an SEO POV. ...and much more!  ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/riley-hope-podcast-interview/**  As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!  Useful Links:  Podcast Anchor Page: https://anchor.fm/azeemdigitalasks  My Twitter page: https://twitter.com/AzeemDigital  My website: https://www.iamazeemdigital.com/  Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/  Riley Twitter: https://twitter.com/reillyhope13